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November 10, 2006

Blogs Behaving Badly

I and a few of my fellow library liaisons have been blogging for several months now. My boss just told me that my colleagues will no longer be blogging because the format just really didn’t work for them. She wants me to continue with mine. This gave me pause for reflection.

I remain a reluctant blogger because I feel deep in my heart I am just adding to the information glut. However, I have come to enjoy it. It has reconnected me with my love of words and writing (unfortunately, this is a one-sided affair.) It also provides me with the ability to indulge another great passion. I LOVE to share information. Let’s face it, I put the maniac in infomaniac. I love information and live with all my filters open ready and waiting to collect knowledge, trivia, table scraps from conversations, and just information generally. So, even though I consider blogging an indulgence and even a guilty pleasure, I am still wondering if I am contributing anything to the world with my efforts.

I was looking at Inc. com’s great online source for marketing information. One of the articles archived on this site is about blogging and I offer it below for your consideration and reflection. This same site also provides Blog Rules.

I would love to hear from other bloggers who feel conflicted. I guess I am still asking myself the same question I started with “to blog or not to blog?”

When Blogs Go Bad

By: Jory Des Jardins
Blogs can be a great marketing tool. But when they bite back, it’s all about damage control.

…Welcome to the blogosphere. Sixteen percent of the U.S. population reads blogs, according to a May 2005 study by the Pew Internet & American Life Project. The blog search engine Technorati estimates that the number of blogs doubles every five and a half months–with many of the new ones started by entrepreneurs. Blogs, after all, are inexpensive and easy to set up. They’re heavily viral–one blogger links to another who links to another, and soon enough you’ve attracted a vast community to your company. A well-trafficked blog also can help generate better results on search engines.

But as Lynes-Miller learned, there’s a dark side to the blogosphere. Bloggers, and those who frequent blogs, can be a prickly lot. They live by a code of their own, and you offend them at your peril. Come into the club wearing the wrong thing–something that screams “notice me” but offers little substance, or pretending to be someone you’re not–and there’s a good chance you’ll find yourself, and your brand, publicly ridiculed…MORE”

posted by Anna at 12:26 pm |

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