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Perennial Searcher


April 11, 2008

80% of Web Searches = Informational

The findings of a Penn State study reveal that 80% of Internet searches are “informational”. What, exactly, does that word mean in context? Answer:

Informational searching involves looking for a specific fact or topic, navigational searching seeks to locate a specific Web site and transactional searching looks for information related to buying a particular product or service.”

posted by Brian at 9:12 am |



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