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Perennial Searcher


July 15, 2008

Which Search Engine Captures 70% of the Search Pie?

It’s no surprise that - - according to Hitwise (as summarzied by CNET) - - that Google’s search share is at 70% as of June 2008. This figure is based on a sample of 10 million Internet users in the United states. You can probably guess that Yahoo!, LiveSearch, and Ask account for the remaining 30%.

Why should libraries care about search share? In the words of Stephen Shankland, “Search share is important to the companies’ business because it means there’s a potentially larger inventory of search results against which advertisements can be sold.”.

All the more reason for libraries to consider buying Google Adwords, is it not?

posted by Brian at 4:25 pm |



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